![]() ![]() But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. ![]() Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. ![]() As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obses The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. ![]()
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